Lately, I've been talking to a lot of business owners that are struggling to take that next step. They're at the stage in their business where they are implementing tools, resources and strategies that will grow their business in the future. While I start to write this blog about the many times that I have seen entrepreneurs make things more complicated, I came across Dr. Seuss’s 5 Lessons in Life.

As you look through the great author's Lessons in Life, you see that these lessons also apply for entrepreneurs struggling through the evolution of their business. True success in business always starts and ends with the person first. And, at Excelerate America, we subscribe to the motto of "Whole Person. Whole Business".

So today I'm going to dive into each lesson and how it applies to an action that will hopefully inspire and drive your inner “Who”.

Lesson #1: Today you are you, this is truer than true. There is no one alive youer than you.

Start your day with a BIG mental hug each morning. Remind yourself that you are authentic, incredible, and rare. Celebrate each moment, there is no one like you in the Universe. This makes you special! These simple thoughts held for even just a few moments each morning will lay the framework for the day. Do not underestimate this simple but effective process.

Take a moment to appreciate your successes, now quickly; what comes to mind when asking yourself what is next? Write it down, do not worry about the how or why. Just do it. Now get ready to start your day!

adult-beautiful-beauty-321576Lesson #2: Why fit in when you were born to stand out?

Sometimes as we go through the daily grind we start to doubt ourselves and we allow distractions to cause us to get off course. And as these challenges become a part of our daily work, setbacks and external challenges slow down your day and steal your focus. Recognize that this happens, stand up, and take a breath. Now, try and focus on key areas of improvement, concentrate on your strengths and embrace your natural gifts and talent.

Take a moment to review your challenges, processes and daily procedures. Start small, improve one thing each day that moves your business, a project or your routine forward. Whether you realize it or not, we spend most of the day doing things we’ve already done hundreds, even thousands, of times before. It’s rare that we change up our routine simply for the sake of trying something new. There are countless benefits of trying new things, including overcoming fear, stimulating creativity and getting to know yourself better. So, whether it’s trying out a new hairstyle, visiting a new city or even eating green eggs and ham, get out there and try something new in your daily routine.

Lesson #3: You have brains in your head. You have feet in your shoes. You can steer yourself any direction you chose.

Creativity is the currency of our ever-changing world. Workplaces need it, businesses thrive on it, and learning demands it. Encouraging our creative natures just makes us better people in every way. We think better and become better problem solvers in the process.

Everyday we have choices. Do you choose where to go or do you let someone decide for you? Do you let the routine and distractions of the day hold you back or do you let them inspire and empower you? Whatever we do, never stand still. We need to be aware of the universal law of inertia. This means that things keep doing what they’re doing. So, if you’re standing still, you’re likely to stay still. But if you’re moving forward, you’re more likely to keep moving forward. What are you waiting for? Get on your way to a strong finish for the day!

Tues apr30 growth small trim

  On a recent episode of Tuesdays at 2, Emily and Leslie discuss 7 things you can do today to improve your business tomorrow.

Lesson #4: Be who you are and say what you feel, because those who mind don’t matter and those who matter don’t mind.

Today it is more important than ever to be honest with others and stay true to you. This can make you stand out, and even put you against the status quo from time to time. This can also be scary for people. But it's no use trying to be someone else when who we are is more than enough. Read this again, the day is getting long, but let this thought ever be in the forefront of your mind “you/we are more than enough”.

We all want life to be easy, don't we? Sometimes doing things we don't like doing can seem insurmountable. Other times the things we thought would be easy end up being harder than we expected. No matter what, following through leads to a sense of satisfaction and accomplishment. After all, we often have to do things we don't like to get to where we want to be. That's how patience, character, and a sense of gratitude grow within us.

Today, be brave and tackle a difficult situation or problem. Confront it head on from a strong, focused, and respectful point of view. Reflect and act directly to solve those challenges one day at a time.

Lesson #5: Today I shall behave, as if this is the day I will be remembered.

A person’s a person, no matter how small”. It's up to us to lift up others when no one else will do it. Always treat everyone you meet with kindness and decency—you have no idea what their story is. That's how you'll be remembered by that person, and you could provide them with a moment that transforms them forever.

I love this lesson above and I have always tried my best to live by this lesson. It also is an important statement when looking to provide the very best customer experience for your business. When you provide an experience that is consistent and represents your best, growth and success will follow.


Tony Giudici is a Director of Market Development for Excelerate America, the ultimate resource for modern entrepreneurs and small business owners. Do you have a comment for Tony? Send him an email at

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