Twitter can be an incredibly useful tool for your business. But it can easily become a wasted resource if you're not using it correctly.
Here are some common Twitter mistakes your business should avoid:
Tweeting about your business is OK, as long as you’re doing so in moderation. As with all social media, Twitter is a medium for conversation. It’s important to be adding value to the general conversation.
If you’re tweeting the latest piece of useful content or pertinent event information, your followers will know how great you are without your having to say it outright.
With all the tweets streaming through your followers’ Twitter feeds, there is a good chance that your tweet will be missed. Many businesses try to combat this by repeating the same tweet over and over.
You want to make sure your followers are seeing your tweets, but you want to be cautious of too much repetition.
When you want to repeat a tweet, don’t be lazy. Find a new way to describe the content with each tweet.
ReTweeting Mentions of Your Own Brand
Somebody finally mentioned your brand on Twitter! This can be very exciting. A common response is to just retweet the great thing someone said about you. In the real world, would you go around repeating the compliments you’ve received? No. Apply this same rule when using Twitter.
I would recommend that you reply to the person with a thank you and move-on.
Too Many Hashtags
Too many hashtags in a tweet is distracting and ineffective. Your tweet will come off looking spammy and consequently will be ignored. You want people to actually read what you’re tweeting, right?
Instead of stuffing your tweet with hashtags, pick one or two keywords that relate to your tweet and place those at the end with hashtags.
When something big is happening to your business, it’s expected that you’ll be doing some extra tweeting.
A common mistake, however, is to be absent from Twitter 80% of the year and then only show up when you have something you need to promote.
Monitor feeds daily to participate in relevant conversations and re-share other’s useful content. That way, when it comes time to promote your own business, you can increase your activity and your followers will be more likely to help you spread the word.
So going along the lines of staying active on Twitter. Robot Posts. You’re busy. Your business is busy. You want to stay active, but you just don’t have the time. Enter the tweet scheduler. Numerous services allow you to schedule tweets ahead of time. This is a feature that can be very useful.
But...using a scheduler too often can start to make you look like a robot. Even when you’re using Twitter in a professional capacity, your followers want to know there is a person behind the tweets.
Schedule in moderation and inject some personality.
Misleading Link Descriptions
There is nothing more irritating than when you see an interesting tweet, click on the link, and find you’ve been taken to a completely unrelated page. We all want to see high click-through rates, high engagement, and large followings, but a misleading link description will only hurt your reputation.
You can be engaging without misleading your followers by composing a tweet that both attracts attention and relates to the link you’re sending out.
While there is no formula for Twitter success, avoiding some of these mistakes will certainly help you in your Twitter endeavors.
What are some common Twitter mistakes you’ve seen? Or even made yourself? Let me know, it always helps to learn from others.
Emily LaDrig is the Chief Execution Officer at Excelerate America, the fun, smart services for businesses looking to level up. Reach out to Emily at firstname.lastname@example.org and tell her which mistakes you've made or want others to avoid.