When Christine Deehring and her husband Leland found out they were pregnant in 2013 they were overjoyed.
They were also overwhelmed.
Christine and Leland quickly learned that tons of the products they used every day were actually full of dangerous chemicals that could harm their developing bundle. Even worse, the majority of other moms and dads they knew had no awareness around these nasty ingredients either.
From there, Christine set out on a mission "to find the safest, most effective pregnancy products" and bring them to parents around the world in a convenient and curated bundle. Leland was also on board.
The resulting company was Bump Boxes, now the number one fastest growing pregnancy subscription box company in the United States.
Read all about their inspiring and relatable journey, only in this month's Tenacity Tales.
Christine created Bump Boxes after discovering how dangerous every day items were to her developing baby.
What’s the obstacle that you’ve overcome that you’re most proud of?
Scaling this company as quickly as we have in our hometown without big VC funding from the coasts.
In the beginning, we started going down the big fundraising route because that’s what I thought you were supposed to do as a startup. I realized I had a decision to make: spend months fundraising or focus on growing the company. I focused on growth and it turned this fundraising obstacle into a blessing in disguise.
Most obstacles are perceived… You’ve got to be a beast and hustle your way through it!
What do you know now that you wish you’d known then?
If you would have told 20-something Christine that I would start and grow a successful business someday I would have said you’re crazy!
I wish I could tell my 20-something self that failure is part of the process. The key to our success is the ability to test ten ideas, fail at nine, but the one that works grows our company 10x's. If you’re not testing and failing, you’re not pushing yourself hard enough.
Christine with her husband and Bump Box Co-Founder, Leland, and their two children.
What’s your best advice to other small business owners?
Get comfortable with being uncomfortable, it's the only way you and your company grow. There will be plenty of barriers that pop up in your startup journey, but never forget the majority of them are perceived. Break through it and hustle your ass off, you'll be just fine!
What’s a typical day like for you?
I wake up at 5:27am, drink a full bottle of water and do a quick 20 minute workout while drinking coffee (that’s mom multitasking right there haha).
Read for 20 minutes, then I do five minutes of thinking about how grateful I am for everything in my life. Then, I get ready, help get the kids ready and it’s out the door! I get to work and hustle nonstop. I’m the CEO and integrator. My husband is the visionary, and we make an amazing team. Everyday is different and there are different challenges, but I wouldn’t want it any other way! It makes it exciting!
I pick up the kids at 5pm, dinner and bedtimes by 7:30pm. After that I get prepped for tomorrow and respond to email until bedtime!
The 2nd Trimester Gift Box from Bump Boxes is full of specially curated goodies.
What’s next for Bump Boxes?
Our mission is to make Mom's life easier, and we won't stop until we completely take over the Mom space through multiple initiatives! In three short years, we have become the largest pregnancy subscription service in the country. One of our core values is "Moms Come First." It's what we're most passionate about and it's why we focus our efforts on making a connection with our Moms. It's the reason we've scaled so incredibly fast, because we never lose site of why we started in the first place.
Want more from Christine and Bump Boxes?
Shop their perfectly curated Pregnancy Boxes and other products here.